DMA’s King Tut: Projected crowds aren’t showing up

So far, the King Tut exhibit at the Dallas Museum of Art has drawn 270,000 in the first three months of its eight-month run — sounds like pretty good business, huh? Apparently, though, the crowds may not be enough to keep the DMA from losing money on the show, according to a DMN story.

The DMA is blaming the economic slowdown for what appears to be lower-than-expected attendance (so far, the crowds have averaged 90,000 per month and would need to average 140,000 per month for the remaining run to meet goal). I haven’t seen the show, but I’ve read mixed reviews: Some people absolutely love the show, while others are complaining it costs too much and shows too little (read the DMN comments at the end of the story for a sampling of what people are saying).

The News story raises an interesting question, too: If the DMA loses money on the exhibit, will the city of Dallas have to underwrite the loss? No, according to the city’s director of cultural affairs — the city’s not a party to the contract. And both the DMA director and the Dallas Convention Center president say there’s plenty of time to turn the attendance shortfall around.


WANT MORE?
Click to sign up for the Advocate's weekly news digest and be the first to know what’s happening in Oak Cliff.
Written By
More from Rick Wamre

Convention center arena: Another taxpayer funded boondoggle on tap?

What is the deal down at city hall with some councilmen and...
Read More