So, the brilliant minds behind the home design store IKEA decided to conduct a little experiment that involves releasing 100 cats throughout one of its flagship stores in London after it closes for the evening and catching their activities on film. They call it the Herding Cats Experiment. The point? “To see what happens.”
The cats simply run free around the store, some getting caught in tight places and having to be rescued. It’s kind of a mess. I couldn’t help but be reminded of the cat-in-the-wall episode of “It’s Always Sunny in Philadelphia.”
But when the chaos ends, IKEA is left with some pretty nice shots of the graceful felines lounging on couches, darting around showcase rooms and peering up at the ceiling full of hanging light fixtures. Why they needed 100 loose cats for that, who knows.