The ultimate in roof repair marketing

roofFirst, we had the roof repair door hangers after last month’s hail storm until there was no room left on the door. Then, we had the door-to-door sales people – cold calls in the North Texas summer asking us if we needed roof repair. I’ve had three in the past couple of weeks, and I can’t think of too many worse ways to make a living.

Now, someone has done these one better – a direct mail piece offering to get you more for your roof repair than the insurance company wants to pay. “Helping the customer… Not the insurance company” says the other side of the card posted here. And the floating $100 bills are a nice touch.

I don’t know quite what to make of this. On the one hand, it does seem like ambulance chasing. On the other, I have to admire the company’s spunk and determination. Who says this still isn’t a country of entrepreneurs?


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