Origins of the Famsa sign on Jefferson

The Famsa sign, originally erected for J.C. Penney, is a great example of Googie-style architecture and ought to be protected, preservationists say. (Photo by Danny Fulgencio)
The Famsa sign, originally erected for Bearden Furniture, is a great example of Googie-style architecture and ought to be protected, preservationists say. (Photo by Danny Fulgencio)

Bearden Furniture erected the Googie-style sign on Jefferson Boulevard that now advertises Famsa furniture store.

Our December cover story erroneously stated that the sign was built for JC Penney, which did have several locations on Jefferson throughout the decades. But Bearden built the store, its sixth location in Dallas, in 1968.

Bearden opened its first Oak Cliff location at 911 W. Jefferson (where Lucky Dog Books is now) in 1943 and kept it open as a clearance center after building its new store. The dramatic sign was typical of a late-1960s Bearden store.

Image courtesy of the Dallas Morning News Historical Archives
Image courtesy of the Dallas Morning News Historical Archives
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  • sdp

    It was also Bees furniture at one time as well, before famsa took it over.

  • JOHN BURNS

    Not sure Bearden built that building, I believe they converted that store for it’s use.