It’s the holidays. You want wine. You don’t want to have to think about it. That’s what The Other is for.

It’s a red blend from Lodi (mostly cabernet sauvignon and merlot with a splash of syrah) and yes, I can see the wine snobs shuddering. That’s their problem. The Other ($14, purchased, available at Goody Goody, Whole Foods, Centennial, and Central Market) is a fine value, it’s well made, and it has never let me down. Look for black fruit, but in a sensible, this tastes good sort of way. Serve this wine with red meat, as an aperitif for people who want a glass of red wine when they come to visit, or in front of the fire when you’re worn out from holiday fun.

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It’s true that most people who pick up The Other for the first time do so because of the label, which is the back of a naked woman. But the wine is consistent, and that doesn’t happen often enough with less expensive labels. And, sadly, it’s not $10 any more, which it was when I started drinking it. But that doesn’t mean I still don’t enjoy it.