Hilda Morales is a Hispanic business owner with over 20 years in the beauty industry who has opened three hair salons in Dallas — Colour Kraze. She is now on the path of bringing in a hair product line that she has been working for many years.
“As a hairstylist, I always get asked by my clients if there’s any products out there that can actually help their hair,” Hilda said. “Hair extensions are a great fast fix and will definitely helps you boost your self esteem but what about a long term hair treatment that can actually help our natural hair?”
After 20 years of being behind the chair and focusing on color corrections, over processed hair, damaged hair, trying so many different professional products from the store or also from influencers, celebrities and nothing really working, Hilda started thinking she should show more care with the ingredients that are in her hair products.
She created a product with natural ingredients. It is sulfate-free, paraben-free and silicon-free, leave-in conditioner. This is their first and most important product, but not the only one. She is currently in the process of bringing out a natural serum as well as shampoo and conditioner.
A hair dryer will also be released by the end of the month, which Hilda says is “way better than the Dyson.”
To purchase the products, click here. Deliveries for the leave in conditioner will begin Nov. 29.
