The 68-year-old Schepps Dairy brand is taking a bow.
This week, Dean Foods will begin Oak Farms/Schepps dual branding, but after that, the Schepps brand will be phased out. According to the DBJ story, Dean Foods, which owns both brands, says Oak Farms makes up 60 percent of the company’s Dallas-area accounts.
Schepps started out as a brewery, Schepps Brewing Co., after prohibition lifted, in 1934. Check out this video of Dallasites speed drinking Schepps Beer in 1935.
Julius Schepps, who also owned an insurance company, and his brother, George Schepps, sold the brewery the following year. But when liquor laws in Dallas tightened, its owners switched focus and became a dairy in 1942.
Is there a difference between Oak Farms milk and Schepps milk? I always thought so. I prefer Schepps, and I purposely shop at groceries that carry it, although in coffee emergencies, I settle for Oak Farms half & half from 7-Eleven.
Maybe there isn’t a difference, and I’m not sure how I became devoted to Schepps. But I am sure it’s a bummer to lose the Schepps brand.