Is there a difference between Oak Farms milk and Schepps milk?

Not any more.

The 68-year-old Schepps Dairy brand is taking a bow.

Dean Foods Co., which has headquarters at Cityplace, is consolidating the Schepps brand with the Oak Farms Dairy brand, according to a story in the Dallas Business Journal.

This week, Dean Foods will begin Oak Farms/Schepps dual branding, but after that, the Schepps brand will be phased out. According to the DBJ story, Dean Foods, which owns both brands, says Oak Farms makes up 60 percent of the company’s Dallas-area accounts.

Schepps started out as a brewery, Schepps Brewing Co., after prohibition lifted, in 1934. Check out this video of Dallasites speed drinking Schepps Beer in 1935.

Julius Schepps, who also owned an insurance company, and his brother, George Schepps, sold the brewery the following year. But when liquor laws in Dallas tightened, its owners switched focus and became a dairy in 1942.

Is there a difference between Oak Farms milk and Schepps milk? I always thought so. I prefer Schepps, and I purposely shop at groceries that carry it, although in coffee emergencies, I settle for Oak Farms half & half from 7-Eleven.

Maybe there isn’t a difference, and I’m not sure how I became devoted to Schepps. But I am sure it’s a bummer to lose the Schepps brand.

By |2010-10-13T12:01:19-05:00October 13th, 2010|News|1 Comment

About the Author:

Rachel Stone is the Oak Cliff editor. Email rstone@advocatemag.com or follow twitter.com/advocate_oc.                                     

One Comment

  1. Ryan October 13, 2010 at 1:57 PM

    Really bummed about this. I also seek out Schepps products, because to me, they taste better. We have tried almost every half & half on the market in our drip coffee and Schepps does the best job of adding creaminess without adding an overly buttery note.

    The whole milk simply has a sweeter taste than other whole milks I have tried. (Don’t know why! The sugar content is the same according to the label). This is especially apparent when steaming the milk for a latte. The sweetness difference becomes extremely apparent when the milk is steamed.

    Additionally, from a brand / marketing perspective, I had always assumed that Schepps was a more upmarket product than Oak Farms. Oak Farms was the stuff they gave us in my school cafeterias. The labeling has never appealed to me. Perhaps Dean Foods is hoping the word “farms” will elevate people’s perceptions, given the popularity of the “local, seasonal” ethos?

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