“The concept is, I buy things I love, paying very close attention to price,” Ellison says. “That’s why the store looks more expensive than it is.”
Most of the jewelry costs around $18. An upholstered side chair costs about $185. There are contemporary pieces, such as plexiglass dining chairs ($149), as well as more traditional pieces.
Ellison says he buys carefully, and he doesn’t replenish the same merchandise.
Ellison, who lives in Turtle Creek, opened the boutique after years in the corporate world. He was in sales for a textile design and manufacturing company.
“I want the store to feel like you’re coming into my home,” he says.