Bearden Furniture erected the Googie-style sign on Jefferson Boulevard that now advertises Famsa furniture store.
Our December cover story erroneously stated that the sign was built for JC Penney, which did have several locations on Jefferson throughout the decades. But Bearden built the store, its sixth location in Dallas, in 1968.
Bearden opened its first Oak Cliff location at 911 W. Jefferson (where Lucky Dog Books is now) in 1943 and kept it open as a clearance center after building its new store. The dramatic sign was typical of a late-1960s Bearden store.