Lindsay Cotter for Unsplash
As we implied in our “zero-proof in Bishop Arts feature story a few months ago …
… and as Dallas resident Andrea Benningfield was hoping when she launched her @dallas_0_proof page on Instagram …
the drinking culture in Dallas, and everywhere, is changing, and hangovers are no longer a necessary consequence of a fun night out. Now you can drink a lot, spend all the money and act as silly as you might were booze actually involved — all without ingesting alcohol.
The behavioral research company Veylinx just backed it up with a new study revealing that consumer demand for non-alcoholic cocktails is on the rise.
Abstinence events such as Dry January are more than just a social media fad, according to the authors of the study. More than three-quarters of Americans say they’ve temporarily given up alcohol for at least a month in the past, they found.
Almost half (46%) of drinkers are trying to reduce their alcohol consumption right now, and 52% of them are replacing alcohol with non-alcoholic beverages, they found.
Consumers identified improving their physical health and mental wellbeing as the main reasons for drinking less, the researchers report.
“Driven by younger consumers, the non-alcoholic beer, wine and cocktails category is surging in popularity. People trying to cut down their drinking are finding more and more alternatives on retail shelves and in bars and restaurants,” Anouar El Haji, CEO of Veylinx says in response to the report. “Our research found that they’re willing to pay premium prices for nonalcoholic versions of ready-to-drink cocktails. The rise of the ‘sober curious’ movement gives brands countless opportunities for growth in this segment.”
In Bishop Arts, we found menus dedicated to nonalcoholic bevs at Tiny Victories, La Reunion, CocoAndré Chocolatier & Horchatería, and Atlas, to name a few.
Another finding in the Veylinx study was related to the use of CBD-infused products.
Among the canned non-alcoholic cocktails tested, CBD and mood boost versions perform best (while natural detox and zero-calorie variations lag behind).
Adding CBD to a $12 four-pack of non-alcoholic canned cocktails increases demand by 13%, and adding natural mood boosters increases demand by 9%.
For men, the CBD-enhanced version is the most popular, driving 16% more demand than a standard non-alcoholic cocktail.
The zero-calorie variation generates the most demand among women, outperforming the base version by 14%.
Check out Go Easy in Bishop Arts, CBD Shaman on Jefferson or any smoke shop in Oak Cliff for CBD and Delta 9 products.
The study also found more than 75 of Americans say they’ve temporarily given up alcohol for at least a month, and almost half (46%) of drinkers are trying to reduce their alcohol consumption right now.
Adding CBD to a $12 four-pack of non-alcoholic canned cocktails increases demand by 13%, and adding natural mood boosters increases demand by 9%
Demand for non-alcoholic canned cocktails is 48% higher among 21-35 year olds than over 35s. Previous participants in Dry January show 65% greater purchase interest than those who haven’t previously taken part.
The Non-Alcoholic Canned Cocktail study from Veylinx is available here.
