Courtesy H-E-B
Joe V’s Smart Shop, a cost-conscious grocery store by H-E-B, is planning two Dallas stores, one in the vicinity of Oak Cliff and another in the East Dallas area, according to a press release from the H-E-B Newsroom.
These neighborhood stores, coming in 2024 and 2025 respectively, will be the first Joe V’s locations outside the Houston area, where its 10th location is about to open.
The first Dallas store is planned for late summer 2024 at 4101 W. Wheatland Road, at the corner of W. Wheatland and Highway 67.
The second, at 5204 S. Buckner, at the corner of Buckner and Samuell, should open in spring 2025.
“Additional details for each store will be shared at each location’s respective groundbreaking ceremony which will be announced soon,” according to the press release.
It’s not an actual H-E-B, so what is Joe V’s Smart Shop? It’s a “proud H-E-B brand” that offers “a uniquely curated assortment of community focused products,” per the announcement.
Courtesy of H-E-B
Joe V’s customers can access “the best H-E-B has to offer,” which includes in-store made H-E-B Bakery tortillas, H-E-B Sushiya sushi made in-house daily, Meal Simple chef-inspired meals, fresh cut fruit, organic selection, fresh in-store baked breads and pastries, and fresh in-store sliced meat.
Each Joe V’s store is typically 55,000 square feet and employs about 150.
“With the introduction of Joe V’s Smart Shop to Dallas, we are excited to build on our longstanding presence in the area and commitment to serve more customers in this dynamic and growing part of Texas,” H-E-B CEO Roxanne Orsak said. “With each store we open, our goal is to provide the best shopping experience, offer fresh, top-quality products, and create jobs and career opportunities that help build a stronger community.”
Dallas Morning News reporter Maria Halkias points out that H-E-B “expects some pushback about its decision to bring Joe V’s instead of H-E-B stores to the two Dallas neighborhoods.”
“Joe V’s stores were created for neighborhoods that are densely populated but aren’t growing,” Orsak told Halkias. “That’s very different from any other retailer, but we can make it work. For an H-E-B store, we need a lot of growth in population.”
