After a pandemic pivot, a pink-hued elote stand is bringing more color to a vibrant corner of Bishop Arts.
Boasting nearly 20,000 Instagram followers, Me Enloteces owes a lot of its success to social media.
“It has definitely been a roller coaster, but to this day, it’s still so surreal having the following that we have,” owner Aidee Del Villar says. “We’ve had so many different people from out of state come out here. Or when they’re here visiting their family, and they’re like, ‘Oh, if you’re in the Dallas or Fort Worth area, you have to go to this place.’”
Me Enloteces started back in October 2022 after Del Villar and her husband, who she runs the elote stand with, had to close their popsicle and ice cream business due to the COVID-19 pandemic.
In just a few months, thanks to social media, Me Enloteces went from being another pop-up offering elote to having people line up for up to 45 minutes in 100-degree heat to get their hands on a Taki-elote or salchi-elote.
After doing popups for a while, they found enough success and support to open a permanent location in Bishop Arts last summer.
Me Enloteces Frozitas come in mango, fresa and piña flavors. Photo by Kathy Tran.
“We were able to find that hidden gem here in Bishop Arts,” Del Villar says. “And it’s definitely been a blessing. Sometimes I kind of just sit and I’m still in shock, just because I never really thought that we would get to the point where we’re at now.”
The shop has an all-pink aesthetic, which Del Villar says is a message of women’s empowerment.
“Sometimes we find ourselves with so many difficulties throughout our lifetime, and even just trying to distribute our time, me speaking personally as a mom and a wife, there’s just so many things that we have going on,” Del Villar says. “Life can be so chaotic, but you can still accomplish your dreams, no matter how big, no matter how small, everything is doable.”
Of course, the most popular menu item is their corn in a cup, but they have plenty more menu options, especially since moving to their physical location.
The loaded elote tray is another top seller, which is customizable with chips and plenty of toppings. Ramen elote was recently introduced and has been a big hit, and sweet offerings like ice cream and strawberry cheesecake round out the menu.
“Me Enloteces” is a variation of the Spanish-language expression “Me enloqueces,” which means, “You drive me crazy.”
“We just tied in the elote part, because it sounds so similar,” Del Villar says. “So it’s almost like, you love corn so much that it just drives you crazy.”
Running the business with her husband is what Del Villar calls her family’s “biggest blessing.”
“We’re able to do it together, and it’s teamwork,” she says. “Just being able to work together and show our son, how it is to run a business, which he shows a lot of interest in, is very, very nice.”
Me Enloteces, 111 N. Bishop Ave., @me_enloteces
Photo by Kathy Tran.
