Productivity killer: Texas’ most expensive license plate?

Texas will have its first-ever live auction of custom license plates in September, maybe setting the record for the most expensive license plate ever sold in the state. And yep, you guessed it, “COWBOYS” is one of 30 personalized combinations.

It’s the first time the legislature has approved a license plate auction along with personalized plates that include up to seven characters. Most of the proceeds will go to the state’s general revenue fund. Other states have raised millions of dollars through these events.

The one-night auction will take place at none other than Dallas Cowboys Stadium.


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