HEB to Dallas: Sooner rather than later?

Looks like HEB’s plans for Dallas are starting to take shape. The San Antonio grocery store chain, whose parent company also owns Central Market, is actively working toward opening stores in Dallas. We’re the last major market in Texas where the chain doesn’t have any stores. I have had this confirmed by two people in the wine business who work with HEB, and two more people in the Texas grocery store business.

Last month, a story in the San Antonio Business Journal hinted that HEB was focusing on Dallas, but the company quickly backpedaled. But, from what I have been told, HEB is now looking for sites for stores (around seven acres), isn’t especially worried about taking business away from Central Market by putting an HEB nearby, and would actually prefer to open near a Walmart. One of the grocery retailers told me that the company is taking resources from other parts of the state for its expansion into Dallas.

Obviously, none of this is official until HEB says so. Still, given what I’ve been told by people who are in a position to know, HEB is much further along in its plans for Dallas than must of us realized.

By |2010-01-11T12:01:00-05:00January 11th, 2010|Business, News|5 Comments

About the Author:

Jeff Siegel
JEFF SIEGEL writes about neighborhood issues. He also blogs about wine. Email him at jsiegel@advocatemag.com or follow twitter.com/wine_curmudgeon.         


  1. none January 15, 2010 at 10:10 PM

    I am from Austin and love HEB! It was culture shock moving to Dallas 8 years ago and have to shop at all the other stores with their lack of selection, “rewards cards” BS, wilted produce. Glad the Central Market was close by when I lived in Park Cities. HEB and Central Market have the freshest and largest selection of produce, lower prices and will blow the competition away. I was hoping they were going to swoop in when all the Albertson’s closed down and put one where the Fiesta is at Hampton and Loop 12.

    On occasion, I will make the 25-30 minute drive to the HEB in Waxahachie to pick up Meyers Southside Sausge (Southside is from Elgin, TX) or their chicken fajitas. Yum Yum Yum.

  2. reader January 15, 2010 at 10:10 PM

    We’re the last major market in Texas where the chain doesn’t have any stores because of our intense competition and over saturation of grocery chains. The reason they are moving into the market is because of our fortunate history of huge profitability. Now that the population size of the Dallas metropolitan area is ranked 4th behind the NYC, LA and Chicago areas the opportunity for profit here is even more lucrative. I hope they choose several Oak Cliff locations. I hope they don’t consider that we often don’t support our own OC grocery stores that have made an investment here.

  3. patrick January 15, 2010 at 10:10 PM

    HEB is nice however, They have completly taken over San Antonio. They ran Kroger, Handy Andy and every other grocery store out of town. So unless you REALLY like HEB there is no other choice. They do have they’re own store brand of jams and salsa etc. Which are really good but, I can tell you there are people in San Antonio who would rather have a choice where they shopped.
    I always look forward to stopping by when I travel to San Antonio to visit my folks. My folks on the other hand always like going to Tom Thumb, Kroger and Albertsons when they visit me here in Dallas/Oakcliff.

    Just be careful what you wish for…

  4. Surfside Girl January 15, 2010 at 10:10 PM

    I LOVE HEB! I am originally from South Texas and have missed my HEBs. They always have better selection, a host of great store brand items and are always well-lit and organized in a logical manner. Things that Kroger and Tom Thumb just havent achieved. Hopefully this rumor will come to realization!

  5. dallaschas January 15, 2010 at 10:10 PM

    The first natural food grocer that comes to north Oak Cliff will someday look back and wonder why they did not realize the market was there so much earlier. Our dance card is open to all grocers wanting to consider serving our community.

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