Photos: The Alamo Plaza sign comes down

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Photo by Melissa Hennings

Workers took down the Alamo Plaza Hotel Courts sign on Fort Worth Avenue Thursday. It was the last piece of the old motel on the tract that is to become Sylvan | Thirty, a retail/residential development from Oak Cliff-based developer Brent Jackson.

The sign will be moved into storage during construction, and beyond that, its fate is unknown.

The developer has asked the community for ideas on how to reuse the sign. That didn’t go over very well with preservationists, who say Jackson had promised the sign would be reused in the new development.

Oak Cliff-based photographer captured these photos, as well as the video below, of the sign coming down.

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Photo by Melissa Hennings


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  • yes, Brent promised to resuse the sign and i hope that he is good to his word. Removing it out of harms way now does not mean that is it gone for good. I don’t think it could not stay in its current location as that is near the ramp into the development and where Cox Market building will be. Would be very cool however if the sign moves to the interior of the site and is reilluminated to become an art feature in the central court.

  • BOOOOOOOOO!!!! I SAY BOOOOOOOOOOO!!!! Parts of Oak Cliff might be progressive but looking around at what the developers are doing is not. Typical business as usual crap that Dallas always suffers from. It feels very reminiscent of the old Dr. Pepper building fiasco. The developer was like Ooooh we love this place we will make it something cool. They end up tearing it down and turning it into that garish tasteless TURD called the Pheonix on Mockingbird. It is sad, why are they taking it down? They are going to put up a residential/commercial place that looks exactly the same as everything in plano, uptown, victory, etc. This B.S. “modern” filing cabinet style “lifestyle” area. CRAP! BOOOOOOOOOOOOO!!!!

  • Allison Gordon

    As I see the things that made the neighborhood I grew up in vanishing one by one I have very mixed emotions. I love that the Cliff is getting a lot of much needed things but stuff like this above break my heart and kind of make me miss the days when people were still scared of Oak Cliff and looked at me with pity upon finding out I grew up and still lived there. Starting with The Bronco Bowl years ago and most recently the huge, awful looking apartment “community” on Davis by St. Cecelia combined with all the homes being bulldozed to put up crappy starter castles make me fear my favorite part of Dallas is
    ill- fated to go the way of Lower Greenville which has become a pale shadow of it’s former glory.

  • Good things happening for Oak Cliff , so excited cause I grew up here and I am now back to see the new renovations.