Video still via cicis.com.

The Carter Cowboys “marching machine” appear in a national commercial for Cici’s pizza buffet that began running in June.

Irving-based Cici’s featured the Carter High School marching band in a short commercial, below, as well as in a nearly 2-minute version (see the band at the 1:15 mark)

In exchange, Cici’s donated money to help pay for the band’s traveling expenses.