Several years ago, as Brandon Meszaros walked his dog down a street near his Dallas home, he saw exactly what he had been seeking for years — a small, beautiful building on a quiet tree-lined street. It was perfect for the specialized Memory Care assisted living he and business partner David Krukiel wanted to bring to Dallas. 

“Seniors with memory impairment and dementia are best cared for in a small, home-like setting where they are less likely to become disoriented, agitated or reclusive,” David says. “Residents who once struggled in a larger senior care facility often begin to thrive only weeks after transitioning to one of our Iris Memory Care communities.”

Memory Care historically has been an afterthought in much larger retirement communities, Brandon says, with residents often shunted off to “wings” of a multi-purpose building. But as the number of Dallas residents with dementia grows, the number of specialized care communities is not growing to match the need. While most suburban areas of DFW have experienced tremendous growth in the Memory Care sector, Dallas has had no new development in the last decade.  In fact, there are only two other purpose-built senior living communities in the entire City of Dallas which offer exclusively Memory Care. By comparison, in Collin County the number of Memory Care communities has grown from four to 13 in the last 10 years.  Meanwhile, the 75+ population in the City of Dallas is 60% greater than that of Collin County. New senior-care communities are being constructed regularly, Brandon says, but most of those in Dallas are the traditional model: large retirement buildings not specifically dedicated to the best in Memory Care.

David and Brandon have been involved in the senior-care business for more than 10 years. Not only are they proud to bring Iris Memory Care to Dallas, they are also happy to protect the small, single-story real estate that best serves the memory impaired. High density projects that continue with Dallas’ trend of building big and up can’t provide the personalized attention David and Brandon say they want to bring to their residents.

Iris Memory Care communities are meticulously crafted to suit the particular needs of Memory Care residents. All Iris Memory Care staff receive specialized training to create an environment that feels like home, including programs for residents to help them stay engaged and active.

The culture of Iris Memory Care is that of a small, family-run business because that’s exactly what it is. Owners David Krukiel and Brandon Meszaros are heavily involved in the day-to-day operations and are passionate about providing the best possible individualized care and environment for their residents.  Advanced research shows that people living with Alzheimer’s and other forms of dementia thrive in a small, intimate environment. That’s why each Iris Memory Care community offers a home-like model that lends itself to every resident’s health, happiness, and freedom of movement.

The best way to see the specialized aspects offered by Iris Memory Care is to witness it firsthand.  Iris Memory Care of Turtle Creek will be opening its doors to the community to showcase the recent renovation and educate area residents about why resources like this are so critical to the community.  If you are interested in learning more, you are invited to attend the Grand Opening event on March 19, 2020,  from 3 p.m. – 6 p.m. at 3611 Dickason Avenue, Dallas, TX 75219.  There will be hors d’oeuvres catered by a local restaurant and tours will be provided. You can also learn more by visiting or by calling (214) 559-0140.