The old Alamo Plaza sign goes up at Sylvan Thirty

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Workers installed a piece of the old Alamo Plaza Hotel Courts sign at Sylvan Thirty Monday.

Sylvan Thirty developer Brent Jackson took the iconic sign down in April 2013, about three years after the motel itself was demolished.

Alamo_Sign_S30-1024x720-300x210As promised in May 2013, pieces of the sign will be used throughout the Sylvan Thirty property.

The yellow arrow “is being reconfigured as a sculpture” that will be installed on the lawn near the main part of the sign, Sylvan Thirty spokesman Cooper Smith Koch says.

The big “A” will be placed in the bed of the vintage truck that’s parked near Cox Farms Market.

The star at the top of the sign will be installed near that.

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  • I thought Jackson was a University of Texas at Austin trained sculptor. Most artists I know are sensitive to the integrity of the piece and its location. As it stood this was a site specific work… when you changed its context (its location) you destroyed its meaning. Then to split up the elements is simply adding insult to injury.

  • The way they destroyed the historic sign and are displaying it in pieces reminds me of hunting a wild animal and taking a selfie with its carcass. So classy. So Sylvan Thirty.

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